For personal trainers, coaches, and studios

Run your entire fitness business
from one screen.

Fill your schedule, get paid on time, and keep members coming back, while Spotter handles the admin.

See it work

From one sentence to a member's phone.

Watch Spotter turn a plain request into a scheduled, assigned workout - no menus, no manual entry.

A live look at the dashboard. Every screen here reflects what FitKit ships today.

On autopilot

You coach. It runs the rest.

A regular Tuesday with FitKit: you are on the floor, and the admin does itself.

Booking, billing, leads, debt, PRs, loyalty. Handled.

Today · The business side
  1. The 06:00 class filled itself. The waitlist moved Noa in. 06:42
  2. 12 memberships renewed. Invoices already in inboxes. 08:15
  3. New lead from the minisite popup. Filed in the funnel, source attached. 10:08
  4. Tomer joined and signed the health declaration. Filed automatically. 11:35
  5. Failed payment caught. Retry scheduled, task opened. 13:30
  6. Maya has not booked in 14 days. Flagged for follow-up. 21:10
The training side
  1. One sentence to Spotter. Friday push day: built and saved. 07:30
  2. A 4-week strength block, straight from your templates, assigned to 23 members. 09:40
  3. You dialed Omer's load down 10%. Only his session updated. 12:10
  4. Dana commented on today's workout: "knee felt great". 16:40
  5. Daniel logged a 140 kg deadlift. New PR, fist-bump sent. 17:55
  6. Tomorrow's programming is live for everyone. 20:15
The floor, not the back office

You're a coach. Not a bookkeeper.

Every hour spent on scheduling, invoices, and reminders is an hour off the floor. FitKit exists to give that hour back.

What FitKit actually does.

Five parts of the business. Each one deep enough to run alone.

Start here

Spotter - your AI inside the dashboard

Build workouts, schedule classes, and catch at-risk members - by typing one sentence.

Training - from schedule to PRs

Schedule, program, assign, and track - the whole coaching loop in one flow.

Business - billing, invoicing, and reports

Charges, tax invoices, debt, and reports that run themselves - commission-free.

Clients - minisite, leads, and community

A minisite that sells, lead management that knows where every lead came from, and a community that keeps people around.

Switch to FitKit

Replace four disconnected tools with one. We migrate your data, free - you're live in days.

Early access

Run the whole business from one screen, starting today.

The Lite plan is free, no credit card, no time limit. Whether you're one trainer or a full studio team, join now and, as one of the first 20 businesses, get 6 months free on Pro or Elite with that price held for another 12 months.

Simple pricing. No per-member fees. No fine print.

Start free - upgrade when you grow. For personal trainers, online coaches, studios, and gyms.

First 20 businesses: 6 months free

The first 20 businesses to join get 6 months free on Pro or Elite. After that, the price you joined at is held for another 12 months.

Lite

Free

For personal trainers and small businesses getting started.

  • Up to 30 active members
  • 2 coach accounts
  • Scheduling & booking
  • Basic workout posting
  • Membership plans & payments
  • Task management
  • Email notifications
  • Excel import
  • Spotter AI - light daily use

Elite

₪499 /month

For multi-location studios, franchises, and anyone who doesn't want to hit a ceiling. Join as one of the first 20 businesses and your first 6 months are free, with this price held for 12 months after.

  • Everything in Pro
  • Unlimited members & coaches
  • Unlimited locations
  • Priority support & setup help
  • Advanced analytics & forecasting Coming soon
  • Custom reports Coming soon
  • Spotter AI - fair use, no per-question fees

FAQ

Questions worth asking before you switch

Straight answers, pulled from how the product actually works today.

This looks like a lot. Is it complicated to get started?

Not for you, no. If you're already on Arbox or a spreadsheet, your members, plans, and status move over automatically as one background job, so you open FitKit with your data already there, not a blank screen. Lite is free to start, no credit card, so you can look around before deciding anything. Most people start with just the schedule or the membership plans, and turn on other pieces, like leads or forms, only when they're ready for them - nothing forces you to touch every part on day one. When something isn't obvious, Spotter, the AI assistant built into the dashboard, answers a plain question like a person would, instead of sending you hunting through menus. And where a capability genuinely isn't ready yet, like WhatsApp messaging and deeper automations, the plan comparison marks it coming soon rather than pretending it's already there.

How does pricing work, and is there a free plan?

Yes - Lite is free to start: at launch that's up to 30 active members, 2 coach accounts, and 1 location, no credit card and no time limit. Pro and Elite are paid plans on top of that - Pro currently covers up to 150 members and 10 coaches with automated billing, a minisite with a custom domain, and the full workout builder, while Elite currently covers unlimited members, coaches, and locations, plus advanced analytics and custom reports. Right now, the first 20 businesses to join get 6 months free on either paid plan, and then the price they joined at is held for another 12 months.

Do you take a cut of my payments?

No. FitKit charges one flat monthly subscription, never a percentage of what you charge your members - whether you're on FitKit's own managed payments or running your own provider. Either way, you're paying a subscription, not a commission.

What does FitKit actually replace?

The tools you're probably running side by side right now: a booking calendar, a way to take payments, a site for capturing leads, and something to track who actually showed interest. FitKit replaces all four with one connected system, and each part is real, not a checkbox. Membership plans and billing run on FitKit's own managed payments, or on a provider you already use - Cardcom, iCredit (Rivhit), or Morning - with invoices going out automatically either way. A branded minisite captures Facebook and Instagram leads directly, and every lead lands in a stage you control instead of disappearing into a message thread. Scheduling, a workout builder, and results tracking cover the coaching side, and Spotter, the AI built into the dashboard, can build a workout or check who hasn't booked in two weeks when you ask it to. It's why personal trainers, coaches, and studios stop juggling four apps for four jobs.

Why does the same product work for a solo coach and a full studio?

Because it's the same system at every size, just with room to grow. Lite is free to start for one person: at launch, up to 30 active members, 2 coach accounts, 1 location. Pro currently takes that to 150 members and 10 coaches at one location, with automated billing and the full workout builder included. Elite currently removes the ceiling entirely - unlimited members, coaches, and locations. What makes the jump from solo to staffed possible is the roles underneath: a solo coach is just the owner and runs everything, while a studio owner can add admins who handle billing, integrations, and reports, and coaches who run their own sessions without touching the business settings. You're paying for the size you're at, not a different edition of the product.

Which payment providers do you support, and can you handle invoicing?

FitKit offers its own managed payments - the full setup-to-billing lifecycle, run end to end. Prefer to keep what you have? FitKit also connects directly to Cardcom, iCredit (Rivhit), and Morning for card charges, with tax invoices generated automatically either way. You keep using the provider your business already has, and FitKit runs the billing cycle, retries, and invoicing on top of it.

How do leads actually reach me, including from Facebook and Instagram?

Connect your Facebook and Instagram lead ads and every submission lands in FitKit within moments, no exporting a file from Meta and no copying names in by hand. Each lead moves through stages you control - new, contacted, trial booked, member, or lost - so you can see where everyone actually stands instead of scrolling a message thread for it. Your minisite feeds the same list. Ask Spotter something like which campaign brought in the most members this month, and it answers straight from the data instead of you cross-referencing a spreadsheet. Only the owner and admins can connect or disconnect an ad account, so nobody quietly changes where your leads go.

What about waivers, health forms, and other paperwork?

Health declarations, liability waivers, and any questionnaire you need signed go out digitally and get tracked automatically, including a heads-up before one expires so you can send it again. A new member fills it out on their phone before their first session, and you can see who's signed and who hasn't without keeping a folder of paper. It lives in the same account as everything else, not a separate tool you have to remember to check.

Can you migrate my data from Arbox or a spreadsheet?

Yes, free of charge. FitKit imports your members, plans, and status directly from Arbox, or from a CSV file if that's what you're using, and the whole migration runs as one background job, so you land in FitKit with your existing data already in place.

Does the product support more than one language?

Yes - the interface ships in three languages side by side, with full right-to-left support built into the product, not just this marketing site.

What does "early access" actually mean right now?

Right now, early access means one fixed offer: the first 20 businesses to join on Pro or Elite get 6 months free, and then the price they joined at is held for another 12 months. Lite isn't part of this - it's free to start and fully open today, so you can sign up and start using it right now with no waiting. Once those 20 spots are filled, new signups on Pro and Elite move to the plan's regular pricing at that time.

Early Access

Ready to switch to one system?

The Lite plan is already free - up to 30 members, no credit card, no time limit. Want the full platform? The first 20 businesses to join get 6 months free, and then the price they joined at is held for another 12 months.

Why join now

Free data import from Arbox, an Excel file, or any system - we handle the entire migration.
Six months free, then your price held for a year. No increases inside that window, no surprises.
Direct line to the founder. Shape what gets built next.

Waitlist members get priority setup help, free data migration, and direct access to the product team.